BENRUS
Benrus, with the company’s US roots and imported Swiss movements, is a very fascinating brand to us.
The origin from the website (https://www.benrus.com):
Benrus was founded in New York by Benjamin Lazrus and his two brothers and took its name from the first syllable of his name and the last syllable of the family name. The three young men combined $5,000 in savings and started importing Swiss watch movements and casing them in New York City. They headquartered the fledgling company in the iconic Hippodrome building, nestled in the jewelry district and what is known to still be the “heart” of the City. Today, the company’s headquarters remains in the same location.
Benrus is most notably known for the “Type 1” and Type 2” watch. The story goes that in the early 1970’s, the US Military wanted a watch that could meet special requirements for soldiers. The Benrus “Type 1” earned the contract. These watches are the most well-known of the Benrus brand and have a cult following, We’ll share other Benrus watches and more thorough brand history. Stay with us!
